Skip to about 2:19 for some alt rat style
Hipster Runoff has a great post about this:
"I could have probably watched a 40 minute in-depth interview with the Rat King Alt. What do u feed the rat? Is the rat part of ur brand? R u scared that a cat will eat the rat? If a cat eats the rat, what will u do to strengthen ur personal brand? These are the kinds of questions that H&M really needed to be asking.
Hopefully H&M will start selling rats, gerbils, and hamsters in their store so that alts can finally have authentic accessories."
If you want to seriously upgrade your personal style, I can get you a rat... on the cheap.
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